Maison Mishmashi

During Q4 of 2021, The RMK Collective developed the brand strategy  of Maya Al Omary's brand, Maison Mishmashi.

Using our "why, who and what" methodology and based on the insights of an initial analysis of the brand, its customers and values, we were able to identify and define the potential customer profiles and opportunities for Maison Mishmashi.

WHY

IDENTIFYING THE PURPOSE & VALUES

From the brand's story, to the social media, passing through the purpose and the experience, we did a full 360 scan to be able to discover more about the brand while being able to detect key pain points.

Based on the findings and insights we were able to identify the signature values and purpose that drives the brand.

WHO

CURRENT AUDIENCE & OPPORTUNITY PROFILES

From the insights uncovered we were able to identify the actual audience of Maison Mishmashi, and define some profiles that could potentially be part of their customer archetypes based on their social and emotional need states.

WHAT

THE PLAN

Based on our "why & who" , we presented a list of tangible opportunities that Maison Mishmashi could use as "next steps" in order to foster growth, in a way that it aligned to the brand's purpose, values and its community.