Estée Lauder Companies - New Incubation Ventures

From July to September 2022, The RMK Collective developed & lead a study that included a bespoke research paper on the trends & insights impacting the region today while acting as a sounding board for the incubation division of Estée Lauder Companies scouting the up & coming talent and consumer brands from the region.

The RMK Collective scouted +30 prestige beauty brands for and from the region through social media & in-house research. Following this, we designed a "Prestige Meter" to shortlist the brands that would meet best the prestige criteria.

To complement the scouting part, RMK's team dived into the regional beauty market to look at the current landscape.

From analyzing the macro trends to identifying the micro environments, markets & community, we developed a complete research paper defining some potential opportunities that Estée Lauder could seize in a near future.