Clients

The RMK Collective accompanied marketing firm, Avenue Fifty Two on the development of a full retail and experience strategy for their client, Emirates Palace - Mandarin Oriental. 

RMK used the power of The Collective to propose new customer journeys, and an elevated retail & brand mix.

This proposal was based on a review of the brand vision and the definition of the archetypes of brand.

The RMK Collective acted as the sounding board for the incubator division of Estée Lauder Companies to scout the up and coming talent & consumer brands from the region. 

As an overall market expert in consumer brands, RMK developed a bespoke research paper on the trends & insights impacting the region.

With a vision of empowering Linda Chambers by bringing her brand to life, defining it with storytelling, The RMK Collective built Hybrid Soul's identity - from copy to a space where Linda would be able to engage with her audience and share her portfolio of work in her unique and authentic voice.  

The RMK Team hand in hand with THAT's leadership team and with the collaboration of a curated Collective of amazing talent & agencies , reviewed Majid Al Futtaim's concept store  through the redefinition of its brand values, community, content strategy, image and overall positioning .

Along with the founder, Maya Al Omary, The RMK Collective defined the core values & purpose of the brand. 

By starting with a vision board exercise to visualize the adressable community, we were able to design an opportunity plan for the brand to grow its pressence and awareness.